MsgWorx® is an online communications company. We produce interactive, multi-media communications, referred to as Direct Response Videos (DRVs), that deliver measurably better business results.
How can you use MsgWorx®?
Our DRVs can be used for many purposes. The following is a list of common applications:
-Acquiring new customers or members
-Selling a product or service
-Fundraising and member relations
-Providing customer service and support, including self-help
-Providing staff training and support
-Surveying customers or polling constituents
-Managing customer accounts - activation, cross-selling, collections, retention
-Booking service appointments
-Redeeming coupons
-Promoting events or destinations
What makes MsgWorx® different from an Ad Agency?
MsgWorx® communications feature video, other digital media and interactive elements, but there is more than exceptional creative that makes them effective. MsgWorx® communications deliver better results through the combination of a well-designed, multi-media production process and a highly-functional application and end-to-end business consulting services. It's effective creative + proven technology + sound commercial best demonstrated practices.
Is there software involved?
MsgWorx® uses a proprietary, web accessible application to produce, view, respond to and track the interactive, multi-media DRV. The highly functional, web based application is fully hosted and maintained by MsgWorx®, requiring little support from the your IT.
Are any special tools or software required to view a DRV?
No. A DRV may be viewed on any computer with a Flash® player (pre-installed on almost all computers, and also available as a free download), a high-speed internet connection and sound/speakers.
How are communications produced?
Following its own prescriptive process, MsgWorx® handles all the production from start to finish. We work closely with you to script, storyboard and produce finished pieces based on your business needs.
Who handles the messaging and scriptwriting for the DRV?
MsgWorx® obtains the communication's message from you; then, we adapt that message into a DRV-compatible script. If you have not yet clearly articulated the message, a MsgWorx® messaging consultant can be engaged to work with you to write the message.
How long does it take to produce a communication?
A communication can typically be completed in less than 30 days from start to finish. Each step in the production process is outlined in a detailed Production Timeline provided up front to you.
Who shoots the video and creates the supporting visuals and interactive elements?
MsgWorx® has an in-house studio to shoot the presenter's video for your communication. If required, MsgWorx® can arrange to shoot your video on location. The MsgWorx® Creative Team will access and use your existing visuals and assets that work with the storyboard. If you do not have assets that match what is described in the storyboard, MsgWorx® will create those visuals.
How are DRVs distributed, promoted and/or accessed?
DRVs are made available to your target audience through a web link. That web link can be a URL embedded in an email, a website or banner ad; or, it can be a tiny URL incorporated into other communication channels, like a direct mail package, postcard, signage or call center recording. MsgWorx® helps you maximize the views of your DRVs by sharing its broad and creative list of distribution best practices and insights.
Who handles distributing and promoting the DRV?
MsgWorx® works directly with you to create a detailed distribution and promotion plan, and then ensures proper execution. MsgWorx® works with your staff to distribute and promote the DRV through all appropriate channels - email, website, banner ads, direct mail, newsletters, statements, signage, call center recordings, etc. MsgWorx® can manage the email campaign, or your can choose to handle that. MsgWorx® can also provide links that you can readily incorporate into other communication channels.
How can you measure the results and ROI of the DRV?
MsgWorx® provides you with a suite of back-end reports and business intelligence. From these reports, you can learn valuable audience intelligence, including: who (at the individual and aggregate levels) accessed and viewed the DRV; how they interacted with the message; what feedback they offered; and, whether they responded to the call-to-action and initiated the desired online transaction.
MsgWorx® can produce a DRV, supported by robust back-end reporting and results analysis, for an affordable fixed production cost and nominal online access fee.
Can multiple communications be produced at the same time?
MsgWorx® can work with you to produce multiple or ongoing communications, serving similar or different purposes, and offer production efficiencies.
Can I see a demo suited to my particular business purpose?
MsgWorx® can schedule a customized demonstration suited to your needs. Simply contact us by using the inquiry form found under the
Contact Us section of our website.